"Twenty years ago big companies used one advertising spot on three TV networks to reach 80% of the U.S. population. Now you need up to 20 messaging and media programs to get the same reach."
- The McKinsey Quarterly
- The McKinsey Quarterly
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your brand sandwich
To create your perfect sandwich you need each ingredient to be the freshest and tastiest. While each ingredient is delicious on its own, it is when they are all put together that they create your signature sandwich.Your marketing channels are your sandwich ingredients and each must be carefully chosen and at its peak –
a wonderful selection of tastes you know your customers can't resist. Your brand is your sandwich, offering such a compelling combination that customers will take a bite and come back for more.