services

The Multichannel Marketing Institute will show your business how to effectively utilize all critical channels for branding and marketing success. Call us at 413.568.2660 to discuss our custom services in detail.

brand review

Before you continue to invest marketing and advertising dollars, you need to know that your brand elements are in place and presenting your desired brand image in a consistent and repeatable manner. Your brand image trains people to recognize your company or product in every channel. Knowing your brand will make your marketing more effective. Your marketing dollars will go further and your response rates will be higher.

The brand review is a full analysis of the customer’s experience at every touchpoint. A thorough report of recommendations will be included.

marketing audit

Business growth can only be achieved through successful marketing. Marketing is more than a brochure, an advertisement or a website. It is the complete process of defining objectives, analyzing the marketplace, finding an audience, creating a strategy and implementing it. Only after these steps have been fully resolved is it time to create the concrete marketing materials that will be seen by your current clients and target markets.

The marketing audit will include a complete evaluation of your current marketing efforts and recommendations for achieving your business objectives.

website assessment

Research has shown that a majority of people use the internet to research products and services prior to calling or visiting a business. Your company website is often the first introduction to your company and its services. Does your website stand up to this critical challenge? The website assessment will provide an independent evaluation of your online presentation.

The website assessment will analyze technical and interactive functions as well as the quality of information and the customer experience.