Multichannel Marketing Institute
"Twenty years ago big companies used one advertising spot on three TV networks to reach 80% of the U.S. population. Now you need up to 20 messaging and media programs to get the same reach."
- The McKinsey Quarterly
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news archives

08/03/2009 6:04 by Administrator

why web accessibility?

Web accessibility is a term that refers to the practice of making websites accessible to people with disabilities. Web accessibility standards are meant to facilitate the ability to understand, navigate, interact with, and contribute to, the web.

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07/01/2009 11:14 by Administrator

tracking web activity 2

As we stated in tracking web activity part 1, tracking website activity and evaluating the results of your website marketing is a complex task. We evaluate Google Analytics and look into its data tracking and report features.

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05/01/2009 12:54 by Administrator

catalog ideas

Your catalog must have a point of view, an opinion, a style, a look and feel. It should tell a story. Make your customer care about you and make sure they know that you care about them.

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05/01/2009 11:18 by Administrator

tracking web activity 1

Tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start.

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02/01/2009 2:00 by Administrator

make your website an effective marketing channel

Many businesses believe that simply having a website is sufficient for online success. But the "build it and they will come" philosophy does not apply to the internet.

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02/01/2009 1:41 by Administrator

using your brand message across channels

What is in it for me? your marketing messages need to have relevance for your prospects and customers.

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12/01/2008 1:46 by Administrator

grow your online sales

The multi-channel shopper (retail, catalog, internet) spends on average 30% more per year in stores alone than the average single channel shopper!

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07/01/2008 12:53 by Administrator

importance of site design and function

With the growing use of the internet for communication and information, your website is often the first impression people have of your company or organization. For some companies this could be a set back.

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10/01/2007 12:50 by Administrator

web wisdom from NEMOA

Amy Africa led an impressive panel of e-commerce experts at the 2007 Fall NEMOA conference. The panelists freely discussed their current plans and methods for e-commerce marketing and driving sales to their websites.

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