Multichannel Marketing Institute
"Twenty years ago big companies used one advertising spot on three TV networks to reach 80% of the U.S. population. Now you need up to 20 messaging and media programs to get the same reach."
- The McKinsey Quarterly
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mission

The mission of the Multichannel Marketing Institute is to expand the understanding of multichannel marketing throughout the business community enabling businesses of all sizes, including Business to Consumer and Business to Business, to effectively utilize all pertinent channels for branding, marketing and business growth.

The Multichannel Marketing Institute will provide educational opportunities through brand reviews, marketing audits, website assessments, seminars, workshops, case studies and other means of exchanging information.

The Multichannel Marketing Institute will bring together business owners, managers, entrepreneurs, marketing and technology professionals to discuss the challenges and opportunities of marketing in today's environment.

The Multichannel Marketing Institute will continually monitor and research developments in multichannel marketing as technology and communication methods expand and evolve.