Multichannel Marketing Institute
"Twenty years ago big companies used one advertising spot on three TV networks to reach 80% of the U.S. population. Now you need up to 20 messaging and media programs to get the same reach."
- The McKinsey Quarterly
  site search
Marketing Now      Channels      Services      Mission      Stevens 470      Contact

Business Blogging

02/24/2010

How to get started blogging, keep it going and evaluate if it’s working
February 24, 2010 | 8:30 - 10:00am | Stevens 470
 
Blogging is an important element of social media. But many businesses are unsure if the time spent on a blog will provide a return on that investment. And how does blogging compare with “micro-blogging” such as Twitter and Facebook for reaching your target audience?
 
Join us as we present an overview of blogging and then answer your specific questions. We will discuss how to get started with blogging, selecting a blogging concept, how to generate consistent content, methods for building a blog, and monitoring the success of your blog.

Seating is limited, register early. Register now >> 

Go back