We all get lots of e-mail with information, white papers and reports. Here is one that I always read - Denny Hatch's Business Common Sense. Denny Hatch has great insight and wisdom into direct marketing, often showing that even the biggest companies often make their mistakes in simple logic or basic marketing rules.

http://www.targetmarketingmag.com/bcs/enews/

http://www.targetmarketingmag.com/bcs/index.bsp#subscribe